Private label is not a mystery category
It means the garments are manufactured for your brand identity: neck labels, heat transfers, hang tags, and packing that can go to a retailer or DTC warehouse. The underlying product can still be a sublimated uniform or a training set.
What to specify
Do not invent legal care claims. Fiber content must match the fabric you approved.
- Brand name and logo files
- Label type and placement
- Care copy and fiber content (confirmed with actual fabric)
- Polybag and carton marks
- Barcode or SKU rules if you use them
MOQ and reorders
Private-label programs work when the first bulk order freezes a spec. Reorders should quote the same style code. EQUEST GEAR manufactures private-label sportswear for brands and distributors; MOQ is confirmed per program, not as a marketing number on this page.